Loretta Paul & Tim Kelly had moved back to Newfoundland from Ottawa in 2007. After spending some time with her parents Lewis and Bride Paul of Come By Chance Loretta realized how old and fragile they were becoming. She wanted to stay in the area so she could be closer to them and unable to find suitable employment Loretta made up her mind to do something that she always wanted to do, open her own business. She looked at the area and thought that a quality ladies clothing store was missing, so she began working on establishing her own business. In May, 2008 Comfort & Class Boutique opened their doors.
Since then Loretta has done many renovations and finally landed a space in her current location at the Random Square Mall. Loretta currently has another full-time employee besides herself and two part time employees. Owning a retail business for Loretta has involved a steep learning curve as her background is in Information Technology, Education and Business. Many times since opening Loretta has had to adapt and make changes to what consumers want.
Loretta not only works in the store but she does all her own buying, marketing and book-keeping so there is no such thing as a 40 hour work week for her. Through her business Loretta has met some great people and has made some great friends. Comfort & Class’s goal since its beginning has been to offer quality ladies fashion at reasonable prices. The saying goes “you get what you pay for” is true as Loretta offers fashion that will wash and wear well. She believes that being self-employed takes dedication and persistence or none of us would be here.